And Also How to Help Your Business Grow in the Social Media World
Well guys, my heart has been completely consumed by a new lover- Pinterest.com. If you haven’t checked it out yet, I highly suggest you do, but only if you are willing to accept the fact that you are moments away from tossing hours of time to the wind, and, at the risk of sounding sexist, only if you are a woman… a woman with no shame.
The reason I say this is because Pinterest has become a sort of haven for girly things and girly dreams and WEDDINGS. Yes ladies, thanks to Pinterest, you can now plan out your entire wedding- colors, flowers, gown, favors, table numbers, cakes versus cupcakes, wedding rings, etc- FOR FREE! And you don’t even need a fiancé!
Some people are a little alarmed by this… namely stupid boys. BuzzFeed.com recently posted this little number on the up-and-coming social media site. Shockingly enough, it was written by a woman. She must either be married or really, really bitter. Okay, I’m making a lot of assumptions here and throwing out way too many opinions, but that’s half the fun of blogging right!? Sorry Ashley McCollum, I’m sure you’re a lovely lady and far more secure in your present marital status than your article suggests that the rest of us are.
Anyway, businesses who are smart will hop on the Pinterest bandwagon, and fast. The way it works is users are either ‘invited’ to join the site, or request to be invited. Once a user has an account with the site, they begin to create ‘boards’, or groups, within their profile, and each group is labeled per a specific topic.
For example, one of the suggested boards the site offers is titled “Dream Wedding”. As you can see in the BuzzFeed article, some people like to get a little more creative with their titles, but it doesn’t change the fact that the board’s purpose is to collect wedding related things of interest to the user.
After creating boards, users get to pinning! On the site itself, you can browse through what other people are pinning and repin things for your own boards. OR, you can go to some of your favorite websites, blogs, and so forth and pin things you want to keep tabs on.
According to BostInno.com, Pinterest users are 80 percent female and 71 percent are between the ages of 18 and 45. In addition, an article on Mashable.com stated the top four categories were Home, Arts and Crafts, Style/Fashion, and Food (how did wedding planning not make the list??? Maybe I’m only thinking of myself again here…). Knowing this, the fashion industry, craft stores, home and garden sites… should all be taking advantage of this opportunity!
Businesses- start your own boards! Make categories so that people can find your products! Put a ‘Pin it’ button on your website so that viewers can keep tabs on their favorite products of yours! Check out how other companies are successfully using the site, like Birchbox and Better Homes and Gardens Magazine.
And ladies- wedding dress search to your hearts content. What harm are you doing by dreaming of what will hopefully be the greatest day of your life?
I mean… who cares that right now there’s no way in Heaven or in Hell that you could possibly afford an extravagant outdoor wedding with chiffon tents and lavender scented candles? And who cares that you’re mother told you that you would be disowned from the family if you planned an outdoor wedding anyway because it’s against the Church? And WHO REALLY CARES that you’re not engaged, aren’t anywhere close to being engaged, and/or have anyone that you could ever in the next five years see yourself being engaged to??? Not me. So pin away.
As I always say, with social media, the opportunities are endless. And it’s all free! Holler!